Best Platforms to Sell Handcrafted Pendant Necklaces

Selling handcrafted pendant necklaces has never been easier, thanks to various online platforms designed specifically for artisans and makers. Whether you are just starting or looking to expand your business, choosing the right platform can help you reach a wider audience and grow your brand. Below are the best platforms for selling handcrafted pendant necklaces, considering factors such as audience size, fees, ease of use, and product visibility.

1. Etsy

Why Choose Etsy? Etsy is one of the most popular platforms for selling handmade jewelry, offering access to millions of buyers who actively search for unique, artisan-crafted pieces.

Key Benefits:

• Easy to set up and manage a shop, even for beginners.
• A built-in customer base specifically interested in handmade and vintage products.
• Strong search visibility and SEO features to help customers find your listings.

Fees: $0.20 per listing, plus a 6.5% transaction fee and payment processing fees.

Best For: Artisans selling handcrafted jewelry, including carved horn pendants and nature-inspired necklaces, who want access to a ready-made audience.

2. Shopify

Why Choose Shopify? If you prefer full control over your brand and website, Shopify allows you to create a customized online store with your own domain.

Key Benefits:

• Full customization to reflect your brand identity.
• Ability to sell on multiple channels, including social media and marketplaces.
• Scalable options, from small startups to growing businesses.

Fees: Starts at $29 per month, plus transaction fees if using third-party payment processors.

Best For: Jewelry brands that want an independent online presence with full control over design and customer interactions.

3. Amazon Handmade

Why Choose Amazon Handmade? As a specialized section within Amazon, this platform offers artisans the opportunity to reach millions of buyers globally.

Key Benefits:

• Access to Amazon’s vast customer base and trusted platform.
• Eligibility for Prime shipping if using Fulfillment by Amazon (FBA).
• Reliable payment and fulfillment options.

Fees: No listing fees, but a 15% referral fee per sale. A $39.99 monthly professional selling fee may be waived for Handmade sellers.

Best For: Artisans seeking large-scale exposure and the convenience of Amazon’s fulfillment services.

4. Big Cartel

Why Choose Big Cartel? Ideal for small-scale artisans, Big Cartel provides an easy-to-use, budget-friendly platform for selling handmade jewelry.

Key Benefits:

• Free plan available for up to five products.
• Simple and user-friendly interface.
• Customizable store themes to reflect your unique style.

Fees: Free for up to five products; paid plans start at $9.99 per month.

Best For: Small-scale artisans looking for a simple and affordable eCommerce solution.

5. Zibbet

Why Choose Zibbet? This platform simplifies selling across multiple marketplaces, allowing you to manage Etsy, eBay, and Zibbet listings from one dashboard.

Key Benefits:

• Multi-channel integration for streamlined operations.
• No listing or transaction fees on its own marketplace.
• Simple and customizable storefront.

Fees: $5 per month for each sales channel used.

Best For: Artisans who want to sell on multiple platforms while managing everything from one place.

6. Folksy (UK Market)

Why Choose Folksy? This UK-based marketplace focuses on supporting independent makers selling handmade products locally.

Key Benefits:

• Dedicated to the UK artisan market.
• Affordable fees with a strong community-driven focus.
• Simple and easy-to-use interface.

Fees: £0.15 per listing plus a 6% commission on sales.

Best For: UK-based artisans looking to sell handcrafted jewelry within the local market.

Final Thoughts

Choosing the best platform depends on your business goals:

• Etsy is best for reaching a large, engaged community of handmade buyers.
• Shopify is ideal for building a branded online store with full customization.
• Amazon Handmade offers global exposure with the benefits of Amazon fulfillment.
• Big Cartel is a great option for small artisans who want a simple online store.
• Zibbet is perfect for managing multiple sales channels in one place.
• Folksy is a strong choice for UK artisans looking to connect with local buyers.

By selecting the right platform, you can maximize your reach, establish your brand, and turn your passion for handcrafted jewelry into a successful online business.